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E-Commerce Business Valuation Formula:

 
Valuing E-Commerce Businesses: This is a general small business valuation formula or pricing method for established E-commerce businesses based on a percentage of annual gross revenues that can be used to help determine an approximate value and asking price to market an e-commerce web site business for sale.

E-Commerce (retail): Approximately 50% of annual gross sales + inventory

Broker Comments: Even though at the end of the day e-commerce businesses are retail businesses, they tend to support appreciably higher valuations and asking prices than the average brick and mortar retail store for a number of reasons. This includes they generally are more profitable, they have much lower overhead, (most small ones are home based), they are portable and can easily relocated, the world is their market, and they can generally offer the owner operator a very attractive lifestyle and more freedom.  

Business Valuation CalculatorFree Business Valuation Calculator - Submit some basic financial info about your existing E-commerce business to get a free instant valuation based on the owners annual adjusted net cash flow.